About Us

About Us

“Words have tremendous power over our minds, bodies, and our performance. It has been said, performance is 90% perception and 10% reality." says Caroline Jordan, a health and fitness expert, speaker and brand ambassador to Lululemon, Fitbit and New Balance. Our goal is to help you achieve your fitness goals. We do that by using powerful words of affirmation printed on our apparel and accessories to motivate and inspire you. Wear them casually or while working out. 3 reasons why you should buy our apparel and accessories: - We use the power of positive affirmations to help you achieve your fitness goals. - Our apparel are made to stand out and make a statement. Follow the crowd of branded apparel or stand out from the crowd with our unique motivational apparel. - Wearing clothes made for workout or reminding you of workout makes you more likely to keep fit and active. Science refers to this as enclothed cognition and it’s reported to enhance our psychological state and performance.